Haypp Group leads the global transition from smoking to reduced-risk alternatives. Rooted in Scandinavia’s most innovative markets for smoke-free products, they combine e-commerce leadership and regulatory expertise to create value for over 1.1 million consumers. The group operates about ten distinct e-commerce brands across seven countries in Europe and the USA.
Company: Haypp Group
Industry: E-commerce
Why did you choose Ongoing WMS?: "When evaluating the market for a new WMS, we looked for a solution that could handle our various warehouse setups while offering integration flexibility throughout our customer journey. Ongoing provided both the capacity and scalability required for our continued growth."
How Ongoing WMS is used: "Ongoing is used in all our warehouses in Europe and the USA. Our flows are highly automated, and Ongoing enables inbound and outbound deliveries to be handled quickly, securely, and in a standardized way. During 2025, we dispatched approximately 5 million orders, which places high demands on system stability — and Ongoing has proven it can handle our volumes without issues."
Key benefits: "For us, the main benefit is that Ongoing streamlines our processes and supports our scalability. The system helps us maintain a smooth and stable flow even during high order volumes, and the flexibility in functionality and customization allows us to quickly optimize our workflows as needs change."
Collaboration with Ongoing: "The collaboration works very well. The team is solution-oriented, responsive, and quick to provide feedback when we need support. When we have specific requests regarding features or adjustments, we always receive constructive help, and changes are often implemented much faster than we expect."
Onboarding: "We have both migrated from a legacy WMS and started new warehouses directly in Ongoing. In both cases, onboarding has been smooth and well-organized. The entire team at Ongoing has a good understanding of our processes and guides us effectively through every step, making scaling and transitions significantly easier."
Integrations: "Ingrid for transport administration and e-motions for warehouse connectivity, enabling inbound deliveries, inventory, picking, and packing."
Contact: Niklas Gustafsson, Global Head of Warehouses
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