Söder Sportfiske: Fishing for Efficiency with Ongoing WMS

Söder Sportfiske, one of the leading sport fishing companies in the Nordics, has enhanced its warehouse operations by integrating Ongoing Warehouse Management System (WMS). Known for its strong omnichannel presence, the company operates multiple e-commerce domains across Europe and a physical store, offering a wide range of sport fishing products. To meet the increasing demands of its business, Söder Sportfiske chose Ongoing WMS for its efficiency and scalability.

Söder Sportfiske's shares are traded on the Nasdaq First North Growth Market under the ticker symbol SODER.

A Forward-Thinking Solution

Söder Sportfiske serves customers across several countries through e-commerce platforms like Sportfiskeprylar.se, Sportfishtackle.com, and Fishline.se. To streamline its operations, the company adopted Ongoing WMS, a cloud-based system that integrates seamlessly with their existing platforms, including Specter AB and Askås.

"The integration process was relatively simple, and the system had all the features we were looking for," says Erik Nordén , CFO of Söder Sportfiske. "Ongoing’s excellent compatibility with other systems makes it a reliable choice for future growth."

How Ongoing WMS Supports Operations

At Söder Sportfiske, Ongoing WMS helps manage the entire e-commerce warehouse, as well as their click-and-collect store. It oversees inbound and outbound deliveries, organizes stock replenishment for over 40,000 SKUs, and enables a fully paperless workflow. The flexibility of the system has allowed for custom solutions, including:

• Allocation of orders and creation of multi-pick tasks through custom-built picking queues.
• Bulk processing of customs documentation for shipments to Norway and other export markets.
• A dedicated workflow for the click-and-collect store, which integrates smoothly with Specter and nShift.

This adaptability has made a significant difference in their daily operations.

Efficiency Improvements Through Digital Transformation

Söder Sportfiske’s move from manually printed orders to digital handling has led to considerable efficiency gains. "Thanks to the various allocation options, digital picking, and better management of multiple storage locations, we’ve increased the revenue handled per labor hour in the warehouse by 65-85% over the last three years," explains Warehouse Manager Einar Eiriksson.

In January 2024, the company relocated from Årsta to a larger warehouse in Järfälla. The transition, which took only one week, was smooth due to Ongoing’s support. The system allowed them to transfer stock locations efficiently, scanning over 30,000 locations in just four days without needing to scan individual items.

A Reliable Partnership

Söder Sportfiske has been impressed with its collaboration with Ongoing. "The service has always been quick, and they consistently find solutions to meet our needs," says Nordén. "The team at Ongoing is highly skilled and helpful."

Ellinor Lundblad , Customer Responsible Software Engineer at Ongoing, shares her thoughts on the ongoing collaboration:

"Söder Sportfiske is always pleasant and easy to work with. They are constantly looking to work better and more efficiently in the warehouse, bring good ideas, and are open to our thoughts and solution suggestions. The move of their main warehouse earlier this year went very smoothly with a well-thought-out plan on their part and good collaboration with us."

Ongoing WMS has helped Söder Sportfiske modernize its operations, creating a solid foundation for continued growth. With its flexibility and ease of use, the system ensures the company can continue serving sport fishing enthusiasts across the Nordics and Europe.