Ongoing News

Fast growing online retailers selects Ongoing WMS as their warehouse management system

The E-commerce industry is rapidly burgeoning. As a result, web shops need to focus in an efficient warehouse operation. Ongoing Warehouse, who with their cloud-based WMS has been dominating the 3PL-market, now offers their system to e-commerce retailers.

We have a system that works excellent in optimizing warehouse and logistics for web shops with their own warehouse. In the last couples of years, we have had an increasing amount of e-commerce customers and we looking to expand in this market segment. We see that the need of a WMS for this type of companies is accelerating”. Says Fredrik Einarsson, CEO Ongoing Warehouse.

Ongoing`s existing e-commerce customers operates both B2C and B2B and within various business areas, for example bicycle, sports, cars, spare parts, fashion, foodstuff, healthcare electronics and furnishing.

“Ongoing has the required functions for optimizing e-commerce streams, for example picking cart scanning, scanning, automatic printing, integrations to transport management systems and of course ready integrations to the most used ERP-, business- and payment systems. We also work with API`s to make it easy for those who wish to integrate systems to ongoing by themselves. Many of the basic functions that been in the system for a long time, i.e. picking batch and expire date, have most web shops use of”. Says Samuel Kjellberg, Chief Of Operations Ongoing warehouse.

Ongoing`s primarily target is to help Scandinavian web shops because there is a set of ready integrations and established partners in Sweden, Norway, Denmark and Finland. Many of Ongoing´s e-commerce customers would like to commend the systems functions and integrations.   

“Together with Woocommerce and Fortnox, we could start working with an incredible competent WMS in less than two days from the initial contact – including integrations to shipping agents and payment partners. All the important e-commerce flows “just works” – including scanning for hundreds of orders”, says Christoffer Tyrefors, CEO Tooorch (bicycle tires and accessories)   

“The tremendously easy integrations were important at the beginning. Now when we up and going, the competent support is very important. They adapt the system by our needs in just a couple of minutes”, continues Christoffer Tyrefors.

Customers to Ongoing have a personally, branch experienced software developer who helps them to quickly get going and adapt the system to their business.

“The support is outstanding, and the system makes an overview of the warehouse from different aspects possible. It is easy to get started, in the form of both integrations and learning the system, also FIFO is used in a great way. Ongoing has also been helpful with adapting the system to meet our needs”, says Manne Jansson, Mekster (e-commerce for car parts & accessories)

“The threshold of getting started was very low. There already were integrations to both Centra and our Transport Management System Unifaun, which meant that it didn´t take a big initial investment of getting started. We didn’t have much to lose, basically we could get going with Ongoing WMS right away”, says Erik Magnuson, CFO and cofounder of Soft Goat.

After Sweden, Norway is the country where Ongoing has many customers and integration partners. A various number of web shops have chosen Ongoing as warehouse management system.

“To us as a growing web shop, it is important that Ongoing has the flexibility we need. The initial investment is low and it is easy to get going with the system. It gives us big opportunities to make our warehouse operation much more efficient. Ongoing as a company is incredibly fun and giving to work with. They have very good service and helps us quickly when needed”. Says Eirik Fuglestad, CEO and owner of Motehus.no AS and Strikkemekka.no. 

“We appreciate the smoothly and rapidly starting process of the system. Another important aspect has been the integration possibilities. Ongoing has a well-functioning REST API and ready integrations to all the well known Transport Management Systems. We also like Ongoing´s fast and competent employees. Furthermore, the system has a sensible pricing”, says Petter Grålumstuen IT- and head of logistics Kitch´n / Tilbords.

Ongoing Warehouse is a Swedish IT company based in Gothenburg, who with their WMS “Ongoing WMS” is market leader in Scandinavia within the niche warehouse management system for 3PL and e-commerce.     

For further reading about our customers, see the links bellow.

Tooorch - www.tooorch.com

Mekster - www.mekster.se

SoftGoat - www.softgoat.com

Motehus - www.motehus.no

Strikkemekka – www.strikkemekka.no

Kitch`n - www.kitchn.no


Ongoing Wins its 7th Di Gasell Award

10 October 2025

Ongoing Warehouse has won the Di Gasell Award 2025, marking its seventh recognition as one of Sweden’s fastest growing and most stable companies. Learn how our strong team and focus on customer value drive consistent growth in logistics software.

Scroll to top