From Price Wars to Perfect Picks: How Apotera Scales with Ongoing WMS and Reprice

“We wanted a WMS that was scalable, flexible and had a transparent pricing model. It was also important to us that the WMS could easily integrate with several systems (purchasing, e-commerce, etc.). We were already familiar with Ongoing, so the choice was easy,” shares Kristian Malm, COO and co-founder of Apotera. 

The Logistics Backbone: Ongoing WMS

With Ongoing WMS at the core, Apotera now automates order processing, inventory control, inbound and outbound logistics, tracking and returns—all done in the web browser. Custom flows handle prescription orders, ensuring compliance without slowing the packing line.

Key benefits:

• Automated logistics and smoother warehouse workflows
• Further development and adjustments can be made quickly and cost‑effectively
• Scalable without the need for significant investments
• Highly user‑friendly, intuitive solution with a short training time for new employees

Malm shares details on the collaboration with Ongoing and getting started with the new WMS:

”It’s working very well. Our contact person is technically competent, which has been crucial for us to quickly make changes and further develop solutions tailored to Apotera. We stayed in close contact with Ongoing before, during, and after the go‑live date. Good documentation and follow‑up ensured that onboarding proceeded smoothly without major issues.”

Smart Pricing at Scale: Reprice

Reprice integrates with Ongoing WMS, monitoring thousands of SKUs around the clock. It automatically adjusts everyday prices, sets campaign rules and guards contribution margin—without burying merchandisers in spreadsheets.

Key benefits:

• Time saved: no more manual price‑checks against competitors
• Healthier margins: instant alerts when market prices shift
• Zero maintenance: “set‑and‑forget” logic keeps working while the team sleeps

“I estimate that we save between 5–10 hours every week by letting Reprice take care of price monitoring, everyday pricing and campaigns,” Malm shares.

Integration Power: Data That Drives Decisions

Because Reprice fetches live stock and cost data directly from Ongoing WMS, Apotera’s pricing engine always knows what’s on the shelf, what it cost and how fast it’s moving. The result is a single source of truth that guides both warehouse and webshop decisions. Malm continues:

“Both systems give us structured, real‑time data to base our decisions on, whether it’s logistics, assortment or pricing.”

Results and What’s Next

Apotera has benefited greatly from using both systems, from freeing up time every day and being able to launch new products without adding new staff, to seamless handling of returns and keeping customer satisfaction high.

Ongoing and Reprice continue to develop new features at the request of key customers such as Apotera — proving that the real competitive edge lies in letting best‑of‑breed systems talk to each other.