Linda Wretman Becomes Ongoing’s First CFO
Ongoing is now taking the next step in its global expansion by recruiting its first Chief Financial Officer, Linda Wretman.
Estonian 3PL Fulfilly significantly enhanced its logistics operations and global service capabilities by implementing Ongoing WMS.
Fulfilly is a leading third-party logistics (3PL) provider based in Estonia, offering a wide range of fulfillment services tailored for e-commerce businesses. While primarily serving the Baltic region, Fulfilly extends its shipping services globally to ensure that online retailers can reach customers anywhere. A few years ago, they significantly enhanced their efficiency and productivity by implementing Ongoing WMS, which now supports their comprehensive range of services, including storage, inventory management, order processing, packaging, shipping, and returns.
According to Janek Žurba, CEO of Fulfilly, they chose Ongoing WMS to enhance their logistics operations due to the system’s robust capacity: "It was crucial for us that the system could provide all necessary integrations and maintain a logical warehouse system." He explains that the ability to integrate with various platforms seamlessly was a key factor in their decision, ensuring that all aspects of their fulfillment process could be managed efficiently.
Today, Fulfilly utilizes Ongoing WMS extensively in their daily operations. "We use Ongoing WMS daily together with all the webshop-, shipping- and customs integrations as well as e-mail notifications integrations. And of course, we also use it for our picking, packing, and scanning processes." This integration allows Fulfilly to streamline their processes, improving overall efficiency and productivity.
The implementation of Ongoing WMS has brought significant benefits to Fulfilly’s operations. One of the standout advantages is the ease of integration with various webshops and shipping providers. "Using Ongoing WMS makes it much easier to integrate with various webshops and shipping providers. The Ongoing support team responds very quickly to any issues, saving us a lot of time and money. The picking and packing module also allows us to operate much faster than before," explains Žurba. The system’s scanner feature for picking and packing has notably increased their operational speed.
Like any new system, the onboarding process presented a few challenges. However, Fulfilly quickly adapted, thanks to the extensive documentation and great support from Ongoing. "As expected, we encountered a few challenges in the beginning due to Ongoing WMS’ extensive capacity – it is a very efficient system which also comes with a lot of complexity and therefore, we did not understand everything at first. But since the documentation is very comprehensive and the support excellent, everything fell into place quickly," recalls Žurba.
Fulfilly's collaboration with Ongoing has been highly productive. The professional and helpful nature of Ongoing's software engineers has been a significant asset. "Ongoing's software engineers are very professional and helpful. They do not only fix problems – they always find ways to make the system even better," notes Žurba. This proactive approach has helped Fulfilly continuously improve their logistics processes.
Viktor Månsson, Customer-responsible Software Engineer at Ongoing, shares his experience working with Fulfilly: "Collaborating with Fulfilly is smooth and effective, as we merge our IT expertise with their industry knowledge to solve any challenges that come up. Together, we ensure that every problem is met with the best possible solution, combining knowledge and care from both sides."
The seamless integration and robust capabilities of Ongoing WMS have significantly enhanced Fulfilly's operational efficiency, enabling them to meet the growing demands of their clients. Ongoing is excited to follow Fulfilly’s continued growth and innovation in the future, supporting them every step of the way.
Ongoing is now taking the next step in its global expansion by recruiting its first Chief Financial Officer, Linda Wretman.
Ongoing WMS now connects directly to the Norwegian carrier Helthjem’s API, enabling shipment booking, PDF label generation, automatic printing, and tracking updates.
Ongoing Warehouse has won the Di Gasell Award 2025, marking its seventh recognition as one of Sweden’s fastest growing and most stable companies. Learn how our strong team and focus on customer value drive consistent growth in logistics software.