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Link Logistics Pioneer in Third-Party Logistics with Ongoing WMS

The partnership between Danish 3PL Link Logistics and Ongoing has driven their growth from primarily transportation services into the storage sector, solidifying their market-leading position by offering a wider service range to their customers.

Link Logistics truck on highway at sunset

Founded in 2002, Link Logistics has become a leader in the logistics industry with a mission to simplify, optimize, and innovate responsible logistics solutions. Based in Denmark, Link Logistics has set new standards in the third-party logistics sector by delivering tailor-made services for high-value B2B and B2C companies. The company’s commitment to eco-friendly practices and innovative solutions, supported by the powerful warehouse management system Ongoing WMS, has solidified its reputation as a market leader.


Seamless Integrations and Quick Onboarding

Peter Jensen, Head of Global Operations at Link Logistics, shares the strategic decision behind choosing Ongoing WMS:

"At first, we were scouting for a system that could support us in helping a Danish customer selling advanced robotics solutions. The requirements of the system were quite many; for example, there had to be full support for handling and tracking parts with serial numbers. We also had some custom requirements that we could solve ourselves due to Ongoing’s open APIs. With that said, Ongoing was a perfect fit for this initial customer of ours. We also realized that we could utilize Ongoing's many readymade integrations with other systems, thus being able to onboard new customers very quickly and at a low cost."

The flexibility of Ongoing WMS has become essential for Link Logistics. The system’s pre-built integrations with other systems have enabled quick and cost-effective onboarding of new customers, enhancing operational efficiency.

Tailored Logistics for Diverse Customers

Link Logistics employs Ongoing WMS as the backbone of its warehouse management for all their customers in Denmark, Sweden, Norway and United States. The system’s high degree of customization allows Link Logistics to tailor logistics flows to the unique needs of each client. Jensen explains:

"We use Ongoing as the warehouse management system for all of our customers in our daily operations. With its high degree of customization possibilities, we can have different logistics flows for different customers. We often use different scanning flows for different customers, for example. Moreover, with the invoicing functionality that Ongoing has, we can set up pricelists for our customers and at the end of each month, charge them correctly."

This level of customization and efficiency has allowed Link Logistics to provide bespoke solutions that meet diverse client needs.

Strategic Growth Through WMS Adoption

Adopting Ongoing WMS marked a distinct shift for Link Logistics. Initially focused on transportation, the company has successfully expanded into the storage domain, leveraging Ongoing’s capabilities to tap into new business verticals. The strategic use of Ongoing WMS has enabled Link Logistics to enhance its service offerings, driving growth and setting new industry benchmarks. Jensen highlights this transformation:

"When we chose Ongoing, our primary focus had always been on courier services. However, with Ongoing's support, we were better equipped to enter the storage sector. This expansion allowed us to quickly capitalize on a new business vertical, establishing ourselves as one of the most innovative logistics partners in the e-commerce space."

Personalized Support and Customized Solutions

The collaboration between Link Logistics and Ongoing has been remarkably productive. Jensen elaborates on the partnership:

"It has been great. Our super user of Ongoing WMS has worked with Hanna Skytt and received help with customizations for scannings, setting up advanced pricelists, and building an integration between Ongoing and our own 'Link Logistics Transportation Service', which we will start offering to Ongoing customers without a transport administration layer in between."

Hanna Skytt also adds her own words about the collaboration:

"The collaboration is working fantastic! Having a primary contact at Link Logistics who compiles questions and requests makes it easy to get a good overview and makes it possible to develop solutions together that can be used not only in special cases but throughout the entire system."

Innovation and Expansion on the Horizon

Looking ahead, Link Logistics aims to further improve their services by embracing new technologies and sustainable practices while providing efficient and reliable logistics solutions. The company's commitment to offering market-leading, customized logistics solutions and maintaining eco-friendly practices has established them as a preferred partner in the industry. With Ongoing WMS, Link Logistics can continue delivering tailored solutions that meet their customers' unique needs. The seamless integration and customization options offered by Ongoing have streamlined operations, fostering innovation and expansion.


Ongoing Wins its 7th Di Gasell Award

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Ongoing Warehouse has won the Di Gasell Award 2025, marking its seventh recognition as one of Sweden’s fastest growing and most stable companies. Learn how our strong team and focus on customer value drive consistent growth in logistics software.

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