Linda Wretman Becomes Ongoing’s First CFO
Ongoing is now taking the next step in its global expansion by recruiting its first Chief Financial Officer, Linda Wretman.
Maya Delorez quickly took the equestrian world by storm with its customer-focused riding wear brand. To keep pace with their success, they adopted Ongoing WMS and achieved remarkable efficiency, traceability, and error reduction improvements.
Maya Delorez has carved their unique niche within the equestrian world, specializing in high-quality and practical training clothes for active riders. With designs encapsulating what riding clothes should be like, Maya Delorez has quickly become a highly popular brand among equestrians worldwide. Their product range is offered through their webshop and their warehouse is managed with the help of Ongoing WMS, a choice that has resulted in their operational efficiency taking a significant turn since implementation. Hear what Maya Törnblom, Warehouse & Logistics Manager at Maya Delorez, said about their warehouse management journey.
Founded in 2018, Maya Delorez initially embraced the all-manual order processing typical of start-ups. But as their success took off at a galloping speed, the brand faced the classic challenges of growth: manually managing inventory balances, navigating through packing slips, searching for products in the warehouse by eye, and printing shipping labels one at a time. Such tasks became increasingly time-consuming and labor-intensive, making the existing operational approach unsustainable.
Recognizing the need for a more efficient and controlled way of working, the journey towards an operational upgrade commenced. "It was the right time for us to acquire a proper system where we could have an overview of our entire warehouse and the logistics. We wanted a smooth and simple system and felt that Ongoing could meet our requirements and wishes," said Maja Törnblom.
Transitioning from manual to automated processes came to be a game-changer. "We now use Ongoing WMS daily for all our warehouse management, which primarily includes packing orders, handling deliveries, returns, and inventory. We have implemented Centra and nShift, and the different systems work excellently together," Törnblom elaborated. The seamless integration to their other systems managing their operations elevated the operational capacity of Maya Delorez, marking a significant leap in their logistical capabilities from how it used to be back in their manual days.
The shift to Ongoing WMS has brought about numerous benefits, especially the centralization of information and the automation of processes. "The biggest advantage is that all our information is gathered in one place, which increases accessibility and saves time. Automation of processes reduces the risk of errors. In addition, the overall controllability to quickly identify and resolve problems as well as to make informed decisions based on real-time data," Törnblom highlighted.
The collaboration between Maya Delorez and Ongoing has been characterized by smooth communication and efficient problem-solving. "We have experienced the collaboration as smooth with quick and efficient solutions. There are never any problems, and the communication is straightforward and clear," reflected Törnblom.
Since they adopted the WMS in 2021, Frida Eriksson has served as Maya Delorez's dedicated Customer-Responsible Software Engineer and primary point of contact. Conversely, Maja Törnblom has taken on the role of Ongoing's superuser, greatly streamlining the communication process. Eriksson shared her perspective on this dynamic: "The collaboration between me and Maja has been going very smoothly. As a superuser, she has efficiently managed all interactions with me as a developer. This means she consolidates questions and requests from the warehouse team, organizes them, and then relays them to me. Thanks to her clear and well-formulated requests, developing and implementing the necessary solutions have been straightforward."
Maya Delorez's experience with Ongoing WMS underscores the system's key role in enhancing warehouse and logistics management. "Ongoing WMS has fantastic features that make all handling processes simpler and more efficient. In particular, our warehouse and logistics management has significantly improved with this system," Törnblom concluded.
The journey from manual processes to a streamlined, automated WMS has not only optimized their operations but has also shown how modern e-commerce businesses can scale and thrive with the right tools at hand.
Ongoing is now taking the next step in its global expansion by recruiting its first Chief Financial Officer, Linda Wretman.
Ongoing WMS now connects directly to the Norwegian carrier Helthjem’s API, enabling shipment booking, PDF label generation, automatic printing, and tracking updates.
Ongoing Warehouse has won the Di Gasell Award 2025, marking its seventh recognition as one of Sweden’s fastest growing and most stable companies. Learn how our strong team and focus on customer value drive consistent growth in logistics software.