Dogman and friends, part of Dogman Group, has been a cornerstone in the pet products market since 1965, evolving into an e-commerce and retail chain in 2016. Today, the brand runs over 50 store locations across Sweden, Norway, Finland, and Spain. From top-quality pet food and accessories to services like nail trimming, grooming, and activity areas, Dogman and friends offers everything animal lovers could wish for. To support this growth, the company implemented Ongoing WMS.
When selecting a warehouse management system, Dogman prioritized ease of use and comprehensive functionality. “It was easy to work with and met all our requirements,” says Jacek Blaszczyk, Warehouse Manager.
Dogman relies on Ongoing WMS for all their warehouse operations, covering inbound deliveries, replenishment, outbound shipments, inventory management, and even generating certain statistics. Some of the system’s most appreciated features include strong support for best-before date handling and flexible email reporting in multiple formats. These tools help Dogman maintain high standards in stock management and reporting.
The collaboration with Ongoing’s engineers has been smooth and effective. “We’ve mostly worked with David Ådvall from day one up until about six months after going live, and it worked great. He understood exactly what we were looking for. Having just one contact person was very helpful,” Jacek explains. David Ådvall, Software Engineer at Ongoing, agrees about the smooth cooperation: "The collaboration with Jacek worked very well. He has been a great superuser.”
According to Jacek, the onboarding was straightforward and proceeded according to plan. Dogman also leverages integrations with nShift and Microsoft Dynamics 365 Business Central. BrightCom Solutions is delivering the Business Central-Ongoing integration via their Microsoft app BRC Logistics.
With Ongoing WMS, Dogman and friends continues to deliver high-quality service to pet lovers while keeping warehouse operations smooth and efficient.
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Black November 2025 set a new record with over 6.3 million orders processed through Ongoing WMS, an increase of 23% from 2024 and surpassing last year's record with more than a million.
Ongoing is now taking the next step in its global expansion by recruiting its first Chief Financial Officer, Linda Wretman.