Linda Wretman Becomes Ongoing’s First CFO
Ongoing is now taking the next step in its global expansion by recruiting its first Chief Financial Officer, Linda Wretman.
ShipAway started as an e-commerce brand that found itself selling a viral product during Covid. In the process, the team gained firsthand experience in what it really takes to run reliable, efficient logistics at scale.
“We realized how complex and critical the logistics side is for any growing e-commerce brand,” says Tautas Jazbutis , Co-founder at ShipAway. “The team, processes, and systems we built to run our own operations felt like something that could benefit a lot of other e-commerce businesses.”
In 2022, ShipAway was born as they opened our warehouse doors to other brands - bringing the same hands-on approach and operational know-how. As demand grew, it quickly became clear that spreadsheets wouldn’t cut it for managing stock and order flows at scale.
That's when ShipAway turned to Ongoing WMS.
“Ongoing was the obvious choice. It’s widely adopted across Europe, integrates easily with courier networks, and the pricing model made sense for a growing 3PL — starting at €250 per month, versus €2,000+ for other systems we evaluated,” Tautas explains.
ShipAway has made Ongoing WMS its operational backbone, enabling it to scale order volumes across Europe while keeping headcount and overhead in check. For shipping a wide range of goods, the team has always relied on the shipping platform MultiParcels.
ShipAway adopted Ongoing WMS as its daily command centre, giving the team real-time oversight of every inbound, storage and outbound tasks. Integrations keep data flowing automatically between clients’ Shopify or WooCommerce shops and the warehouse, so staff can focus on accurate picking and packing instead of relying on spreadsheets.
ShipAway uses several of Ongoing's ready-made integrations. These are key to ShipAway’s success—and to many other 3PLs that use Ongoing WMS to run their operations.
“The integration between Ongoing and MultiParcels is very good. MultiParcels essentially covers all our courier needs and is open to custom solutions whenever we ask.”
ShipAway’s questions rarely stay open for long: Ongoing’s tech support typically closes requests the same day, and never later than day two. Tautas also credits Ongoing's sales team for making a complex WMS feel approachable: “Considering WMS solutions for the first time felt overwhelming due to the sheer volume of information, but the Ongoing team’s patience and the step-by-step demos convinced us this was the right solution.”
With the fundamentals in place, ShipAway is ramping up pallet locations and exploring Ongoing’s kitting and value-added modules to offer even more services to its merchants. Whatever carriers its clients request next, MultiParcels’ growing roster of integrations means the answer will continue to be just a tick-box away.
By combining Ongoing's cloud flexibility with MultiParcels’ carrier gateway, ShipAway has turned a lean Lithuanian warehouse into a pan-European fulfillment hub, without compromising on price, speed or customer experience.
Ongoing is now taking the next step in its global expansion by recruiting its first Chief Financial Officer, Linda Wretman.
Ongoing WMS now connects directly to the Norwegian carrier Helthjem’s API, enabling shipment booking, PDF label generation, automatic printing, and tracking updates.
Ongoing Warehouse has won the Di Gasell Award 2025, marking its seventh recognition as one of Sweden’s fastest growing and most stable companies. Learn how our strong team and focus on customer value drive consistent growth in logistics software.