Linda Wretman Becomes Ongoing’s First CFO
Ongoing is now taking the next step in its global expansion by recruiting its first Chief Financial Officer, Linda Wretman.
Copter AB, a leading designer and manufacturer of screen protectors for mobile devices, has taken a major step toward optimizing its warehouse operations by implementing Ongoing WMS. Specializing in screen protection for phones, tablets, watches, and computers, Copter primarily serves distributors, retailers, and online merchants while also selling directly to private customers through its website.
Copter made the switch to Ongoing WMS after recognizing that its previous custom-built, web-based service lacked key functionality and adequate support. "Our former sister company was contacted by Dialect (now evolvit solutions), which also had representation on our parent company’s board. We had a custom-built, web-based system that lacked essential features, and we weren’t receiving the support we needed," explains Peter Malm, COO/Deputy CEO at Copter.
By implementing Ongoing WMS, Copter has significantly improved the management of its inventory, warehouse locations, and order fulfillment processes. “We handle our entire inventory balance and warehouse locations through Ongoing WMS. We process orders, send them to customers, and book transport. We also create and complete production orders within the system.”
A particularly valuable feature for Copter is the ability to efficiently manage structured items. “We produce consumer products made up of structured items, and Ongoing WMS provided us with an outstanding function tailored specifically for our needs.”
Additionally, seamless integration between Ongoing WMS and their ERP system, Fortnox, has enhanced their ability to manage purchase and customer orders in detail. “We can supplement our purchase and customer orders in Fortnox at the line-item level, allowing us to track and manage different delivery dates more effectively.”
The transition to Ongoing WMS was smooth and productive, thanks to expert support from both Ongoing and Evolvit. “Our collaboration with Ongoing has been excellent—our account manager and the team have quickly resolved most issues and demonstrated a deep understanding of our needs.”
Evolvit was also very supportive in the onboarding process. “We received expert assistance from Evolvit, who specializes in Ongoing WMS. Their support was invaluable in helping us get up and running quickly.”
Reflecting on the transition, Malm is pleased with the improvements. “We now have a much better solution than before. Ongoing WMS is more stable, offers greater functionality, and operates significantly faster than our previous system.”
With Ongoing WMS in place, Copter continues to enhance its logistics operations, ensuring efficient and reliable service for its customers.
Ongoing is now taking the next step in its global expansion by recruiting its first Chief Financial Officer, Linda Wretman.
Ongoing WMS now connects directly to the Norwegian carrier Helthjem’s API, enabling shipment booking, PDF label generation, automatic printing, and tracking updates.
Ongoing Warehouse has won the Di Gasell Award 2025, marking its seventh recognition as one of Sweden’s fastest growing and most stable companies. Learn how our strong team and focus on customer value drive consistent growth in logistics software.