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Finnish marketplace Suppilog introduces sharing economy in logistics

“In Ongoing Warehouse, the main benefits were world-class WMS SaaS-software technology, the already existing logistics customers in Finland and the sole fact that the company was from the Nordics and not from other continents far away. To be able to communicate fast and personally enables a service level that the global service providers in other time zones can't easily offer”, says Harri Eskelin, CEO Supplilog Oy.

Seven men standing in a warehouse

Digital marketplace Suppilog introduce sharing economy in Logistics

Suppilog introduces sharing economy into the logistics of physical goods and B2B commerce, thus improving the capacity utilization of software, inventory, distribution equipment and transportation.

Suppilogs’s wholesale trading ecosystem consists of B2B sellers and professional buyers as well as 3rd party service providers like logistics companies, invoicing and other partners that make the traditional B2B trade more efficient.

The warehouse system Ongoing Warehouse was selected to be the key SaaS service provider in Suppilog's multi-vendor and multi-warehouse site, that enables unlimited amount of seller companies to utilise outsourced and their own warehouses from a one single interface.

“Ongoing Warehouse enabled Suppilog to offer a 360°-logistics service module for SME as well as Enterprise-sized companies to reap the full benefits of the digitalization and the platform B2B trade - without heavy investments and many years of development”, says Harri Eskelin, CEO of Supplilog Oy.

Ongoing Warehouse, based in Gothenburg Sweden, specializes in a web-based Warehouse Management System (WMS) for 3PL companies and other companies that need a flexible and competent WMS.

 “In Ongoing Warehouse, the main benefits were world-class WMS SaaS software technology, the already existing logistics customers in Finland and the sole fact that the company was from the Nordics and not from other continents far away. To be able to communicate fast and personally to the right specialist at Ongoing enables a service level that the global service providers in other time zones can't easily offer”, says Harri Eskelin, CEO Supplilog Oy.

The Ongoing WMS is a standard system with well documented APIs. This makes it possible to easily integrate with other systems like ERP systems, web shops and transportation systems.

“A key feature in Ongoing is their APIs which make it easy and cost-effective for us and other parties to make integrations to the system. This openness is a great benefit for us and our customers”, continuous Harri Eskelin.

As a Swedish company, Ongoing has a focus on the Nordic countries. The system is currently handling goods for more than three thousand companies in Scandinavia and counting.

“Suppilog is a new and innovative company in the sharing economy and we are thrilled to be part of their journey. It feels great to help another Nordic company streamline its logistics. As a market leader in our niche in Sweden and Norway, we now see a steady inflow of customers from Finland and Denmark. The Nordic market is our home soil”, says Fredrik Einarsson, CEO of Ongoing Warehouse.

About Supplilog Oy

Suppilog is a wholesale trading ecosystem that consists of B2B sellers and professional buyers as well as 3rd party service providers like logistic-companies, invoicing and other partners that make the traditional B2B trade more efficient. Read more at https://www.suppilog.fi/en/


Ongoing Wins its 7th Di Gasell Award

10 October 2025

Ongoing Warehouse has won the Di Gasell Award 2025, marking its seventh recognition as one of Sweden’s fastest growing and most stable companies. Learn how our strong team and focus on customer value drive consistent growth in logistics software.

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