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JTI Ventures Optimizes Warehouse Management and Expands Globally with Ongoing WMS and Sello

JTI Ventures, a global e-commerce retailer, increased their warehouse efficiency and expanded their global reach through Ongoing WMS and Sello.

JTI Ventures modern warehouse and office building with company logo on the facade

JTI Ventures is a global ecommerce retailer based in Sweden, specializing in home and household items. They have made significant strides in optimizing their operations through strategic partnerships with Ongoing WMS and Sello. These collaborations have not only streamlined JTI Ventures' internal logistics but also expanded their reach across multiple global marketplaces, driving growth and efficiency.

A Reliable Partnership with Ongoing WMS

When JTI Ventures sought a warehouse management solution that could offer both stability and ease of use, they turned to Ongoing WMS. The decision was driven by the need for a system that could ensure reliable and efficient warehouse operations, which are essential for their business. “Ongoing offers a reliable and stable WMS,” says Jimmy Tieu, CEO of JTI Ventures. “The onboarding process went well. We were able to start making improvements in our warehouse operations immediately,” concludes Tieu.

One of the standout features of Ongoing WMS for JTI Ventures has been its ability to integrate seamlessly into their existing processes. The system’s reliability and user-friendliness have been particularly beneficial in enhancing the accuracy of their operations. “We no longer have any issues with picking errors since we now perform an extra scan at packing,” Tieu explains. “We also use Ongoing’s Excel import feature for goods reception and have dashboards with various KPIs that our staff can view.”

Ongoing's Excel import feature has also proven to be a valuable tool for JTI Ventures during goods receipt, enabling them to manage large volumes of inventory with ease. “Thanks to integrations, we have seamlessly aggregated orders from the different marketplaces we operate on,” adds Tieu.

Expanding Market Reach with Sello

While Ongoing WMS has been essential in streamlining JTI Ventures' internal operations, their partnership with Sello has played an important role in expanding their market presence. As early adopters of Sello’s system, JTI Ventures recognized the importance of being visible on multiple marketplaces simultaneously. Sello’s platform has allowed them to aggregate and manage their sales across various channels, ensuring that they can reach customers not only in the Nordics but also globally. “Sello has been quick to launch new marketplaces based on customer demand. We have been able to grow with Sello’s expansion,” says Tieu.

Sello's ability to adapt and grow alongside JTI Ventures and Ongoing WMS has created a strong and mutually beneficial relationship. “Both companies have helped us implement smart efficiencies, both in warehouse management and in aggregating orders to the different marketplaces we operate on,” Tieu notes.

A Collaborative Success

The collaboration between JTI Ventures, Ongoing, and Sello exemplifies how strategic partnerships can drive business success. With Ongoing WMS, JTI Ventures has achieved a stable and efficient warehouse management system that supports their logistics needs. Meanwhile, their partnership with Sello has opened doors to new markets and facilitated growth on a global scale.

“The collaboration has been working very well! Both companies have helped us achieve smart and efficient solutions in our warehouse management,” concludes Tieu.


Ongoing Wins its 7th Di Gasell Award

10 October 2025

Ongoing Warehouse has won the Di Gasell Award 2025, marking its seventh recognition as one of Sweden’s fastest growing and most stable companies. Learn how our strong team and focus on customer value drive consistent growth in logistics software.

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