Pet Lovers get Streamlined Service as Dogman and Friends Scales with Ongoing WMS
Dogman optimizes warehouse operations with Ongoing WMS, ensuring smooth onboarding and integration with Business Central for efficient pet retail logistics.
Ongoing, the Nordic region’s leading provider of SaaS software for warehouse management (WMS), continues its strong growth journey and is now taking the next step in its global expansion by recruiting its first Chief Financial Officer. Linda Wretman will assume the role on November 24, 2025.
Linda joins Ongoing from EY, where she spent 13 years in roles within Financial Accounting Advisory Services (FAAS) and auditing. At EY, she has worked with project management and advisory services related to IFRS conversions (International Financial Reporting Standards), annual reports according to IFRS and K3, as well as other accounting matters.
“I’m excited to become part of Ongoing and look forward to working with all my new colleagues as the company continues its growth journey,” Linda Wretman says.
Fredrik Einarsson, CEO of Ongoing, comments: “We are incredibly happy to welcome Linda to Ongoing. Her deep expertise in accounting and financial management will be key in building a scalable finance function that supports our continued international expansion.”
Ongoing has grown by an average of 20 percent per year and is today the market leader in the Nordic region within its niche. The company has customers in over 30 countries and is now growing faster internationally than in its home market. The cloud-based WMS solution forms the core of Ongoing’s offering in its strategy for continued global growth.
As the company enters a new phase with increased international presence and higher demands for financial transparency, the work with IFRS and scalable financial processes will be an important part of Ongoing’s continued development.
Dogman optimizes warehouse operations with Ongoing WMS, ensuring smooth onboarding and integration with Business Central for efficient pet retail logistics.
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