Linda Wretman Becomes Ongoing’s First CFO
Ongoing is now taking the next step in its global expansion by recruiting its first Chief Financial Officer, Linda Wretman.
Gothenburg-based WMS specialist Ongoing visited its three largest customers in Denmark: Link Logistics, Textile Logistics and Blue Water Shipping. The visit aimed to discuss growth plans and share best practices for high-volume 3PL operations.
“Blue Water Shipping has been quick to onboard new clients via our open API, while Link Logistics and Textile Logistics mainly rely on Ongoing’s ready-made integrations and those delivered by our partners,” noted Samuel Kjellberg, COO at Ongoing.
During the visits, the Ongoing team were hosted by:
The sessions focused on topics such as Ongoing’s enterprise offering, automation equipment, onboarding new clients and scalability with Ongoing, as well as preparing for expected volume peaks later in the year.
“I’m happy to see how strong our traction is in Denmark,” said Fredrik Einarsson, CEO of Ongoing. “Revenue in the market almost doubled last year, and we are continuously attracting new Danish prospects to Ongoing. These customer visits confirm that our momentum is continuing.”
With API-driven automation gaining ground at Textile Logistics, Blue Water Shipping using Ongoing API to scale operations over the globe, and plug-and-play integrations helping Link Logistics onboard new customers with ease, Ongoing’s leadership believes this flexible approach to connectivity is a key driver of success for Ongoing and its customers.
“Our integration offering in Denmark is becoming increasingly complete, and either we or our partners are ready to build new integrations whenever existing or potential customers require them. Integrations are key for our customers to onboard new clients into the WMS cost-effectively,” finished Einarsson.
Ongoing is now taking the next step in its global expansion by recruiting its first Chief Financial Officer, Linda Wretman.
Ongoing WMS now connects directly to the Norwegian carrier Helthjem’s API, enabling shipment booking, PDF label generation, automatic printing, and tracking updates.
Ongoing Warehouse has won the Di Gasell Award 2025, marking its seventh recognition as one of Sweden’s fastest growing and most stable companies. Learn how our strong team and focus on customer value drive consistent growth in logistics software.