Linda Wretman Becomes Ongoing’s First CFO
Ongoing is now taking the next step in its global expansion by recruiting its first Chief Financial Officer, Linda Wretman.
Gothenburg, 19 May 2025 – Ongoing Warehouse AB, provider of the cloud-based software service Ongoing WMS, is pressing ahead on its strong growth trajectory. Revenue climbed 20 percent in 2024 to SEK 152 million – the highest level in the company’s history (see graph).
“We are stronger than ever. Despite a challenging market, we have kept expanding in the cloud-based warehouse-management space and now serve more markets than ever before,” says CEO Fredrik Einarsson.
In 2024 the company grew faster outside Sweden than within. The Nordic region remains the core market, and Denmark in particular stood out with nearly double the previous year’s revenue.
“More large enterprises are turning to Ongoing Warehouse, and we’re helping them tackle an ever-wider range of logistics challenges. Together with these customers we’ve continued to invest in our software, Ongoing WMS: new functionality has been developed and operations have been improved. As our market position strengthens, we and our existing and new partners are building Europe’s largest ecosystem around a warehouse system so that our customers – and their customers – can integrate our software smoothly with the rest of their IT landscape,” Einarsson explains.
During the year the company made major investments in information security and launched the process to become certified under ISO/IEC 27001:2022. The effort culminated in a successful certification announced on 15 January 2025.
“By initiating and completing this rigorous certification process, we have achieved an even higher level of security for our customers’ data – and their clients’ data,” comments Einarsson.
Throughout the year the company continued to recruit young, highly educated and ambitious engineers to meet long-term customer demand. Proximity to Chalmers University of Technology remains an important resource for the firm.
With a solid financial foundation, a growing partner network and newly gained ISO 27001 certification, Ongoing Warehouse is well positioned for continued global expansion.
“Ongoing Warehouse AB has the organisation and service offering needed to help our customers – and their customers – connect and streamline their logistics, in Sweden, across the Nordics and worldwide,” Einarsson concludes.
Ongoing is now taking the next step in its global expansion by recruiting its first Chief Financial Officer, Linda Wretman.
Ongoing WMS now connects directly to the Norwegian carrier Helthjem’s API, enabling shipment booking, PDF label generation, automatic printing, and tracking updates.
Ongoing Warehouse has won the Di Gasell Award 2025, marking its seventh recognition as one of Sweden’s fastest growing and most stable companies. Learn how our strong team and focus on customer value drive consistent growth in logistics software.