Parcel Feeder builds scalable 3PL operations with Ongoing WMS

Based in Brøndby, Denmark, Parcel Feeder A/S is a third-party logistics (3PL) provider specializing in fulfillment for B2C and D2C e-commerce brands. Their services cover everything from warehousing and order fulfillment to shipping, returns, and B2B logistics, as well as support for crowdfunding campaigns and marketing material distribution.

With a strong focus on automation, transparency, and efficiency, Parcel Feeder needed a warehouse management system capable of supporting both flexibility and long-term growth. Ongoing WMS became the foundation for building scalable, standardized and automated 3PL processes across their operation.

Built for 3PL flexibility and integrations

“We chose Ongoing WMS because it is built for 3PL-driven operations and offers the flexibility and scalability required to support growing e-commerce businesses,” says Mikkel Laursen, Managing Director at Parcel Feeder.

A major factor behind the decision was Ongoing’s API and integration capabilities, combined with its configurability and strong focus on warehouse automation. “The strong API allows us to make custom integrations for customers not utilizing an off-the-shelf e-commerce platform, supporting a high level of flexibility. Ongoing also has a high degree of configurability and a focus on automation of warehouse processes, which made it a natural fit for our 3PL operations,” Mikkel continues.

Parcel Feeder currently works with integrations such as Shopify, WooCommerce, Webshipper, PrestaShop, and e-conomic alongside third-party and custom-built integrations. "Ongoing’s many ready-made integrations to client platforms made it an easy choice.”

For Parcel Feeder’s customers, these integration capabilities are important because they support faster onboarding, better data flow, improved inventory transparency and more efficient order handling across different e-commerce setups.

A centralized platform for daily operations

Today, Ongoing WMS serves as the central platform across Parcel Feeder’s warehouse operations. “Ongoing WMS is used as an all-in-one solution for our warehousing services. It manages inventory, inbound and outbound flows, picking, and provides seamless off-the-shelf integrations for most of our customers’ e-commerce platforms,” Mikkel explains.

By consolidating operations into a single system, Parcel Feeder has gained more consistent processes, stronger transparency and a high level of operational efficiency across workflows.

Automation supporting scalable growth

Automation has become a key part of Parcel Feeder’s day-to-day operations and ability to scale. “Ongoing enables us to automate large parts of our daily operations and reduce manual handling significantly. This results in faster order processing, fewer errors, and improved scalability as customer volumes grow,” Mikkel says.

The flexibility of the system also allows Parcel Feeder to onboard new customers efficiently while adapting workflows to individual operational requirements. “Overall, Ongoing has helped us operate more efficiently while maintaining a high service level for our customers.”

As a 3PL provider handling multiple goods owners, different order profiles and varying customer volumes, this flexibility is essential. It allows Parcel Feeder to standardize core fulfillment processes while still supporting customer-specific requirements where needed.

Close collaboration throughout the project

Parcel Feeder highlights the collaboration with Ongoing as an important part of the project’s success. “The collaboration with our dedicated software engineer, Tobias Gabrielii, has exceeded all expectations,” says Mikkel. “We have been impressed not only by his deep technical expertise, but also by his strong understanding of operational workflows. This combination has enabled fast, effective solutions that deliver great value to our daily operations.”

Tobias Gabrielii, Software Engineer at Ongoing, agrees about the successful collaboration. “The people at Parcel Feeder are highly skilled and genuinely interested in learning Ongoing WMS in depth."

Efficient handling of multiple goods owners

According to Tobias, Parcel Feeder has also built efficient processes for handling multiple goods owners simultaneously while maintaining operational performance regardless of customer size or order volume. "They are very strong at standardizing multiple goods owners into unified and efficient e-commerce flows.”

The team has additionally worked extensively with optimizing picking processes. “We have automated and optimized the pick order creation in Ongoing for different groups of goods owners," Tobias explains.

This enables Parcel Feeder to avoid walking with a half-full picking cart across the warehouse, without needing to wait for a certain number of orders to be created for each specific goods owner. As a result, their pick and pack processes are efficient regardless of order volume per goods owner.

This is particularly important in a 3PL environment, where operational efficiency must be maintained across both small and large customers, without creating unnecessary complexity in the warehouse.

A smooth onboarding process

Parcel Feeder describes the onboarding process as smooth overall. “The onboarding process was overall smooth and met our expectations. As expected with the implementation of a large and complex system, the setup required close alignment and several operational adjustments. These were handled through strong communication and collaboration, and we were able to get up and running within a reasonable timeframe from both an operational and technical perspective.”

With Ongoing WMS as the central platform, Parcel Feeder has built an operation that is efficient, adaptable and scalable across different customer needs. As Parcel Feeder continues to grow, they are well positioned to deliver reliable fulfillment services to e-commerce businesses across markets, supported by standardized processes, strong integrations and a high degree of automation.