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Prime Penguin and Ongoing Warehouse partner up to deliver market-leading logistics for in-house warehousing

The seamless integration between Prime Penguin and Ongoing WMS simplifies ecommerce logistics by creating visibility and control in the warehouse operation. 

Ongoing and Prime Penguin logos illustrating that many other solutions can be connected to the systems.

The Swedish tech companies Prime Penguin and Ongoing Warehouse are a match made in heaven for any e-commerce store looking for a scalable in-house logistics solution. Prime Penguin offers market-leading integration services for e-commerce. Their platform directs order data between multiple online sales channels and warehouses using one single connection in a plug-and-play platform.

Together with Prime Penguin's network of carefully selected third-party logistics (3PL) they offer a truly unique one-stop solution for finding and connecting web shops with efficient fulfillment solutions worldwide. Prime Penguin is pre-integrated with many software services that make up the infrastructure of e-commerce. Among its many connections are platforms such as WoocommerceShopifyMagentoBig commerceQuickbutikWix eCommerceStarwebNetbutikk 24  as well as marketplaces.

Together with Ongoing Warehouse’s powerful cloud-based warehouse management system, Ongoing WMS, they now help e-commerce businesses with in-house warehousing solutions. Ongoing WMS offers e-shops an off-the-shelf solution to gain control and increase the efficiency of their logistics. By partnering with Prime Penguin, they can offer their software to a vast number of webshops regardless of their current setup. With Prime Penguin taking the lead on flexible integrations, Ongoing Warehouse has a long-term partner to ensure immediate and accurate order flows of data between all systems.

The fast-growing e-commerce player Fotbutiken contacted Ongoing Warehouse to get on top of its logistics operations. They were selling direct to consumers (D2C) through their own store based on the e-commerce platform Quickbutik. While managing their entire warehousing operations in-house. Fotbutiken, like many fast-growing online stores, was operating in several different systems with separate stock balances with processes that required a lot of manual labor.

“We needed a robust warehouse management system to automate our operations. We were constantly running low on stock and behind in our forecasting. The lack of structure and access to correct data in our operations led to poor inventory-management, lost sales, and customer support issues.” Says Philip Lexander, CEO and founder of Fotbutiken. 

Ongoing WMS is a smart and cost-efficient solution for logistic intensive companies that can be implemented right away. However, Fotbutiken was operating through multiple Quickbutik shops for each market and required a solution that synchronized and controlled all order flows. Fotbutiken, therefore, contacted Prime Penguin to assist in creating the connections needed to route their aggregated order flows from Quickbutik to their new WMS.

“How the business operates today is a world of difference. Since Ongoing Warehouse and Prime Penguin helped us set up the correct routines and provided us with a long-term solution, we have absolute control. We are now one step ahead and always on top of when to restock. Having full oversight of what is going in and out of the warehouse has really enabled us to grow. Prime Penguin has been a vital part of the setup by providing timely and professional integration expertise. Their platform was an easy and cost-efficient solution to connect all our sales systems with Ongoing WMS in an efficient flow.” Says Philip Lexander. 

Ongoing Warehouse continues to develop its innovative solutions for logistics-intensive companies and building strong partnerships with industry leaders.

About Ongoing Warehouse

The service Ongoing WMS is a Warehouse Management System (WMS) for logistics-intensive businesses of all sizes in Scandinavia, Europe, and the rest of the world. Both for companies with their own warehousing like expansive e-commerce businesses and those within the field of 3PL/logistics.
https://ongoingwarehouse.com/ 

About Prime Penguin

Prime Penguin is a Stockholm-based, award-winning logistics solution that allows e-shops to connect to the very best 3PL companies in a plug and play procedure. The cloud-based platform of Prime Penguin allows e-commerce companies and brands to have full digital control over their supply chain and all warehouse activities in real-time.

www.primepenguin.com


Ongoing Wins its 7th Di Gasell Award

10 October 2025

Ongoing Warehouse has won the Di Gasell Award 2025, marking its seventh recognition as one of Sweden’s fastest growing and most stable companies. Learn how our strong team and focus on customer value drive consistent growth in logistics software.

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