Linda Wretman Becomes Ongoing’s First CFO
Ongoing is now taking the next step in its global expansion by recruiting its first Chief Financial Officer, Linda Wretman.
Leading the re-commerce revolution, Rebolet aims to rescue one billion items from destruction, with Ongoing WMS powering their mission.
Re-commerce, or the process of reselling used goods, has become increasingly popular in recent years. The benefits of reducing waste and extending the lifespan of products are clear, and companies like rebolet are leading the way in making re-commerce accessible to retailers worldwide. Rebolet is currently on a mission to rescue one billion items from destruction, making re-commerce accessible to any online retailer. They achieve this by reselling used goods, thereby extending the lifespan of products, and reducing waste.
To achieve their goals, Rebolet bases their warehouse operations on Ongoing WMS, which enables them to process items quickly and efficiently. In a recent interview with Alessandro Bartsch, Head of Engineering at Rebolet, he explained how Ongoing WMS is the backbone of their operations, from receiving items to preparing and sending out orders. "Nearly everything is done by Ongoing," Bartsch said. This level of integration is essential for companies like Rebolet, where speed and efficiency are key to their success.
When Bartsch was asked why they initially chose Ongoing WMS as their preferred software for managing their warehouse operations, he explained that it was because they were one of the few companies that promised all the features and adjustments they needed. "We also like to work with European companies to support our local development. It was a win-win," he added.
The biggest benefit of using Ongoing WMS, according to Bartsch, is its flexibility. "In re-commerce, it was tough to find a system suiting our needs," he said. But with Ongoing WMS, Rebolet was able to customize the system to fit their unique requirements. "Together with Frida Eriksson [Rebolet's personal contact at Ongoing], we got to customize the system to meet our exact needs, and we continue to implement changes at a rapid pace." He further expressed how effortless it has been to work with Ongoing. "Communication with Ongoing is always a bliss. This is something we really appreciate."
Frida Eriksson also had positive things to say about their collaboration. "I think the collaboration between me and Alessandro Bartsch has been great from the start," she said. "He is always structured in his problem descriptions, which makes it easy for me as a developer to implement the desired logic into their different Ongoing workflows. You can tell he's a skilled developer himself by the way Rebolet has utilized Ongoing's different features – webhooks, API, and so on. Together we have set up their Ongoing system to something fitting their specific needs, still depending a lot on the standard functionality of Ongoing, even though they are not the 'standard' Ongoing customer."
Another key factor in their success is the integration between Ongoing WMS and the shipping and return platform shipcloud GmbH, partners of Ongoing. "These two systems saved us both time and money," Bartsch said. "Although it's possible that we could have developed these systems ourselves, doing so would have delayed the launch of our service and resulted in significantly higher costs. Thus, by partnering with Ongoing and shipcloud, we were able to accelerate our growth and profitability while maintaining our focus on sustainability."
Finally, Bartsch shared how both Ongoing WMS and shipcloud are helping Rebolet reach their sustainability goals. "We are committed to minimizing our environmental impact and leaving behind as small a carbon footprint as possible. By choosing to work with Ongoing WMS and shipcloud, we believe that we have found strong allies in our efforts to achieve a carbon-neutral future and contribute to making the world a better place, one step at a time,” he concludes.
Ongoing is now taking the next step in its global expansion by recruiting its first Chief Financial Officer, Linda Wretman.
Ongoing WMS now connects directly to the Norwegian carrier Helthjem’s API, enabling shipment booking, PDF label generation, automatic printing, and tracking updates.
Ongoing Warehouse has won the Di Gasell Award 2025, marking its seventh recognition as one of Sweden’s fastest growing and most stable companies. Learn how our strong team and focus on customer value drive consistent growth in logistics software.