Linda Wretman Becomes Ongoing’s First CFO
Ongoing is now taking the next step in its global expansion by recruiting its first Chief Financial Officer, Linda Wretman.
The Norwegian 3PL provider Spedify rely on Ongoing WMS as the heart of their daily operations to handle manual, automated, and robotic processes.
Spedify is a Norwegian third-party logistics (3PL) provider specializing in warehousing and logistics services for the retail sector. With two dedicated warehouse locations in Norway, Spedify combines manual, automated, and robotic processes to offer tailor-made solutions that accommodate each customer’s unique needs. Having over 30 years of experience and a total capacity of 30,000 square meters, Spedify remains a reliable partner for efficient goods handling. Recently, they invested in automated systems such as AutoStore™ to ensure precise and timely fulfillment for their clients.
For Spedify, Ongoing WMS has become central to day-to-day activities. “Ongoing is the heart of how we run our operations,” explains Stian Mårdalen, CEO of Spedify AS. “We use almost every function the system offers. We’ve integrated Ongoing WMS with external systems like AutoStore, and we’re in the process of implementing solutions for additional robotic processes in our warehouse.”
The robust and accessible open API of Ongoing has been a game changer. “The API is readily available, giving us the flexibility to establish integrations with logical fields and tables—something that’s crucial as we continue to expand,” Stian adds.
Before adopting Ongoing WMS, Spedify used an older system that allowed for some configuration of logic and workflows but was both time-consuming and costly to manage. Since transitioning to Ongoing, the benefits have been clear:
“First and foremost, it saves us enormous time. Ongoing WMS has the functionality and setup options we need already tested and ready to go. It just works perfectly for us. Additionally, its flexibility delivers extra value for our customers—letting us leverage many of the system’s capabilities," says Stian Mårdalen. This added value extends to Spedify’s customers, who appreciate a system that adapts quickly to new requirements without incurring large development expenses.
When it comes to teamwork, Spedify’s experience has been seamless, thanks in large part to the dedicated support at Ongoing. “Our collaboration with our contact person at Ongoing, Casper Opperud , has always worked great. He’s knowledgeable about logistics and technically proficient. He’s available when we need guidance or help with updates, making him a valuable sounding board for us,” notes Stian. This high level of cooperation ensures that Spedify can keep optimizing processes without delays, continuously improving service for their customers.
Spedify capitalizes on Ongoing WMS’s numerous integration possibilities to link web portals, ERP systems such as Rackbeat and Tripletex AS , and TMS solutions directly to the warehouse operation: “We have multiple integrations, both to external platforms and directly to our transporters. With the accessible API, it’s easy to connect new integrations as soon as we need them.” says Stian. Among these integrations is also the company’s self-developed connection to AutoStore—an important step in Spedify’s journey toward fully automated logistics flows.
For Spedify, Ongoing WMS is not just a solution for today but a foundation for the future. “Ongoing WMS offers extensive functionality in one platform, combined with a responsive API. That means we can keep adding new integrations as we refine our IT architecture,” Stian explains. By leveraging the flexibility of Ongoing WMS, Spedify continues to develop cutting-edge, efficient, and customer-centric logistics solutions.
With a focus on collaboration, innovation, and continuous improvement, Spedify AS stands ready to meet the evolving demands of the retail market—backed by the powerful capabilities of Ongoing WMS.
Ongoing is now taking the next step in its global expansion by recruiting its first Chief Financial Officer, Linda Wretman.
Ongoing WMS now connects directly to the Norwegian carrier Helthjem’s API, enabling shipment booking, PDF label generation, automatic printing, and tracking updates.
Ongoing Warehouse has won the Di Gasell Award 2025, marking its seventh recognition as one of Sweden’s fastest growing and most stable companies. Learn how our strong team and focus on customer value drive consistent growth in logistics software.