Linda Wretman Becomes Ongoing’s First CFO
Ongoing is now taking the next step in its global expansion by recruiting its first Chief Financial Officer, Linda Wretman.
Woodland Mills Europe AB improved its distribution chain and sales processes by outsourcing logistics and integrating their business systems.
Woodland Mills Europe AB is a leading player in forestry equipment and faced the challenge of streamlining its distribution chain and sales processes for agents and resellers in Europe. To achieve this, they decided to outsource their logistics and warehousing to the third-party logistics provider (3PL) Storex which uses Ongoing WMS— Europe's leading web-based warehouse management system (WMS). Additionally, they chose to implement Gung, an innovative business platform for B2B and B2C sales, as well as the business system Fortnox for simple and smooth accounting.
Ongoing WMS is fully integrated with both Gung and Fortnox. With Gung's platform, Woodland Mills has seen a clear improvement in handling quotations and orders after growth imposed greater administrative demands. As Woodland's operations expanded, the need arose to extract the right data from Fortnox. Today, Gung complements Fortnox with data not supported by Fortnox but crucial for the business, such as bundled items, discount pricing, and product data.
Ongoing WMS retrieves data from both platforms and ensures efficient logistics management at their 3PL warehouse through a range of smart functions. Additionally, Ongoing WMS sends relevant data back to the systems; for example, when an order is processed, a signal is sent to Fortnox for invoicing. Another example is a tracking link sent to Woodland Mills' resellers using Gung, allowing them to see where shipments are in real-time. Each event in each system creates an automatic chain reaction of new events, saving users a significant amount of administrative work.
"The collaboration with our 3PL Storex using Ongoing WMS has created a solid solution that guarantees smooth and transparent handling of our deliveries. Moreover, the integration between Ongoing WMS and Fortnox has worked seamlessly, which has significantly eased our accounting and financial reporting. The implementation of Gung has been invaluable for us. It has provided the efficiency and transparency we needed to elevate our sales processes to the next level. I couldn't be more satisfied with the results we've achieved", says Henrik Ängermark , Owner, Woodland Mills Europe AB.
Their distribution chain is now more effective thanks to their 3PL using Ongoing WMS. As a result of using Gung and Fortnox, Woodland Mills has experienced improved customer satisfaction and more efficient sales processes. They are now well-prepared to meet the growing needs of the European market and have thus strengthened their position as a leading player in their industry.
Ongoing is now taking the next step in its global expansion by recruiting its first Chief Financial Officer, Linda Wretman.
Ongoing WMS now connects directly to the Norwegian carrier Helthjem’s API, enabling shipment booking, PDF label generation, automatic printing, and tracking updates.
Ongoing Warehouse has won the Di Gasell Award 2025, marking its seventh recognition as one of Sweden’s fastest growing and most stable companies. Learn how our strong team and focus on customer value drive consistent growth in logistics software.