Marketing Material and Visual Identity

The blue logotype is the primary logo and is to be placed either on a white or light background. The white logotype is the secondary logo and is to be placed on a black or dark background where the blue logotype would be hard to read. Changing or adding elements to the logotype is not permitted.

If you need advice or have any questions, please send an email to contact@ongoingwarehouse.com

Primary logotype 

Ongoing blue logotype (.png)
Ongoing blue logotype (.svg)

Secondary logotype

Ongoing white logotype (.png)
Ongoing white logotype (.svg)
Ongoing black logotype (.png)
Ongoing black logotype (.svg)

Ongoing has a 1:1 symbol, suitable as an app image or icon. Please note that this is not the official Ongoing logo.

If you need advice or have any questions, please send an email to contact@ongoingwarehouse.com

Primary symbol

Ongoing blue symbol (.png)
Ongoing blue symbol (.svg)

Secondary symbol

The partner texts in the below languages can be used to describe the Ongoing WMS software and your relationship to Ongoing. We recommend using the texts with small adaptions but they may also be used only as inspiration and adapted according to your specific needs. 

As a 3PL provider, demonstrate to your clients the distinct advantages of using Ongoing over other WMS software. Emphasize standout features like our extensive integration libraries, which facilitate rapid onboarding of new customers, and the added benefit of complimentary free-of-charge customer logins.

Below is a document with a text suggestion and illustrations, but feel free to adapt the content to fit your website.

Primary colors

Blue and dark blue are the primary colors and are supposed to be used in all communication.

Text

Black is to be primarily used for text. White is to be used secondarily where black would be hard to read.

Background

For opaque backgrounds, white is preferred. Alternative background colors are light gray and beige.

Ongoing uses Realist Wide and Realist for written text.

Realist Wide

Realist Wide is used for titles and other applications where a wider font is visually more suitable.

Realist

Realist is used in all other text, such as body text and preambles.

Arial

Where Realist Wide or Realist is not available, Arial is an easily accessible alternative.