Building Efficiency and Flexibility
After evaluating several systems, West Logistics chose Ongoing WMS to unify and streamline its operations. "After evaluating several systems, Ongoing quickly stood out,” says Jesper Therkildsen, Co-Founder & CEO of West Logistics. “We immediately felt that it could become the central backbone of our operation — the system tying together all workflows from inbound and storage to packing, shipping, and billing.”
Today, Ongoing WMS serves as the single source of truth for West Logistics. “All operational processes run through the platform,” Jesper explains. "We are continuously expanding our use of its features — from packaging control and automated billing to customer-facing data flows. Our goal is simple: if it can be systemized, it should live inside Ongoing."
The Turning Point: Why Ongoing Works
Flexibility and simplicity were decisive factors when choosing WMS. “Even highly complex setups become intuitive in daily operations,” Jesper notes. “This allows us to onboard new clients swiftly — in many cases, replicating and configuring a full customer setup within a single day."
The impact has been significant, according to Jesper. Ongoing WMS has enabled them to:
- Increase operational efficiency and reduce manual work across all warehouse flows
- Identify and optimize bottlenecks in packing and workflows much faster
- Reduce staffing needs thanks to improved process automation
- Implement a more transparent and accurate fee structure for our clients
"In short, Ongoing makes us more scalable, more efficient, and a stronger partner for our customers", he sums up.
Collaboration and Onboarding
The partnership with Ongoing has been key to success. "Our collaboration with Edward Brask and Filip Westberg has been fantastic," Jesper says. "We always feel heard, and together we’ve been able to develop solution variants that match our needs precisely — even when those needs are unique or complex."
Jesper also raised appreciation for the onboarding process: "The onboarding process was very smooth. It took no time from kickoff to the moment we clearly saw how Ongoing would transform our day-to-day workflow," he said. Even though the system offers almost unlimited customization and optimization potential, the practical setup was quick, and we were able to start packing efficiently right away."
The Ongoing Team Shares the Experience
Edward Brask, Software Engineer at Ongoing agrees about the successful collaboration: "Jesper is very pleasant and competent. They started with Ongoing, like a textbook example, beginning with small, simple cargo owners where we went through module after module, including integrations, outbound deliveries, scanning, and the price list. They benefited greatly from our more standardized flows for 3PL providers."
Filip Westberg, also Software Engineer at Ongoing, fills in: "Working with West Logistics has been an enjoyable experience. Their team is easy to work with, clear on expectations, and highly knowledgeable about systems integrated with Ongoing WMS. This expertise has been essential for setting up order flows, including handling delayed stock syncing for preorders and country-specific WooCommerce integrations, among other issues."
Integrations and Growth
West Logistics uses integrations with Shopify, Webshipper, TRAEDE, Returnflows, Visma e-conomic, and Turis to ensure seamless connectivity. “Ongoing has become a core part of how we operate and grow. It strengthens our service level, simplifies complexity, and allows us to scale without compromising quality,” Jesper concludes. “That’s essential for us and the brands we support.”
